From floppy disk lyrics to YouTube sensation with 2.5 million subscribers: AI-powered music brand 'Certain Call'

A young man writing songs for a girl-band in his bedroom as a teenager. He used to save the lyrics of those songs with utmost care in the then floppy disk. Time has passed, almost 30 years have passed. But those old dreams are not lost, but with the touch of modern artificial intelligence (AI) or artificial intelligence, it has become a global sensation today!

The magical venture is called Certain Call—a fully AI-powered fictional four-piece pop group, single-handedly created by British creator and songwriter Craig Raybould. Currently, the project has crossed 25 lakh (2.5 million) subscribers on YouTube, which is a new milestone in the world of digital entertainment.

Unprecedented marriage of AI and human creativity
'Certain Call' mainly makes music in the nostalgic R&B pop genre of the 2000s. Interestingly, there is no big production house behind this huge band. As an independent creator, Craig handled the whole project alone. He does everything from songwriting to music direction, video editing and production. With the help of modern AI tools, he converted his old lyrics stored on floppy disks into full-fledged music tracks and high-quality music videos.

According to Craig, "AI helps me produce music, vocals, and visual material that I couldn't actually produce on my own, but I keep the ideas and direction." He writes the lyrics himself and then uses AI tools like 'Suno' to generate the music and vocals. Then he downloaded them and edited and mixed them in his own way in 'Studio One'.

Four fictional members and their different personalities
Craig created a distinct personality and visual style for each of the four fictional members of 'Certain Call'—Tahlia, Sierra, Maya and Imani. With AI he brought these characters to life and created a unique backstory for each of them.

Bangladesh Connection: Peak Watch-Time
While this digital entertainment project by Craig is popular all over the world, it has a wonderful and intriguing 'Bangladesh connection'. Craig said, the YouTube channel of 'Certain Call' has the most watch time (Watch time) or visitors come from Bangladesh! According to YouTube Analytics for the month of October, about 14% of total watch time comes from Bangladesh, more than any other country.

Craig said, "It's really great that a project created in the UK has reached people so far. I'm really grateful for the support."

Profitable Digital Business From PassionAlthough initially started as a personal passion project, it has now grown into a profitable digital entertainment business. The channel currently has over 919 videos and is regularly generating revenue from YouTube advertising. In addition, the project is also expanding through channel memberships and merchandising (such as vinyl albums).The New Horizons of the Creator Economy
The huge success of 'Certain Call' shows a new path in the creator economy. It proves that AI is not replacing human creative talent, but rather a powerful tool for an independent creator to build a global brand without a big-budget studio.

Craig thinks, "AI gives independent creators the ability to do projects that used to be a matter of huge teams and budgets. But I don't think that means human musicians or performers will disappear. AI will continue to exist alongside traditional music."

To hear and watch this magical AI girl-band by Craig Raybould visit Certain Call's official YouTube channel: https://www.youtube.com/@CertainCall