Sanjeeda of Jessore, who opened a Facebook ID under a pseudonym and started a business with 2200 rupees, is now a successful entrepreneur.

The struggle of Sanjida Khatun of Jessore began with this urge to have an identity. There was no shortage in the family, everything was available just by asking the father or husband. But Sanjeeda's mind was saying that the satisfaction of living on one's own earnings is nowhere else. From that idea, he started a different kind of war in November 2022 with a capital of only 2 thousand 200 taka.

The beginning was not smooth. Sanjida Khatun uses a pseudonym ID on social media Facebook to hide her identity from the dilemma of who will think what socially. With that fake ID named 'Farhana Zaman', the local of Jessore joined the online platform called 'Agami Vukhiri'. With a small amount of money taken from her mother, she started her online shopping with just three products: home-made dhukki, chopped atap rice powder, pure turmeric and dry chili powder; Add ghee and honey.

The work started in secret did not remain hidden for long. But not an obstacle, an incredible response came from the family. After knowing the matter, the family members clearly informed Sanjida, 'The work is honorable. Why hide? Start with your own name, we are on your side.

Such family support boosted Sanjeeda's confidence manifold in one fell swoop. He came out of the shell of fake ID. 'Sanjida's Shop' debuted. A new chapter begins under his own name.

Sanjida then focused on skill development to make the business sustainable and standardized. After learning about product packaging and online marketing techniques from the 'Agami Pradhikari' platform, he attended an 11-day training at the Directorate of Agricultural Marketing. From there he acquired institutional knowledge of accounting, food safety, bank lending and business management.

Starting with just five products, 'Sanjida's Shop' now boasts more than 40 types of safe and homemade food products. The average monthly sales of this organization, which is managed with a trade license from Jessore Municipality, is 65 to 70 thousand taka.

Now Sanjida not only runs her own expenses, but also gives money to her parents. Although her husband wants to pay the expenses, Sanjeeda is comfortable living on her hard earned income.

This young woman dreams of making her company one of the most popular food brands in the country in the future.

Addressing the new entrepreneurs, Sanjida Khatun said, "A woman needs her own identity, even if she is economically well-off." Even if the beginning is small, you should not be afraid and start with your own name. Because, self-earning is not only money, but self-esteem power.

When asked about the progress of Sanjida Khatun, Kishore Kumar Saha, senior agricultural marketing officer of the Department of Agriculture Marketing, Jessore, told Prothom Alo, "Sanjida is doing very well as a woman entrepreneur." Many entrepreneurs like him have been provided with training and tools to run the business. The way Sanjeeda used to run her business before taking the training, now she has seen a lot of positive changes.

Sanjida's products are mainly sold online. Bank officer Sadia Tamanna has been ordering various products online from Sanjeeda for three years including coconut oil, ghee, honey.

Sadia Tamanna said, 'Sanjida makes all the products by herself. A little more credibility than others. For this I have been ordering various products online and over the phone for three to four years. Later they were delivered to my house.'

Sanjida Khatun is a resident of Bakchar area of Jessore city. He produces these food products in his own house.